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The LEGO Group and Polaroid launch the new LEGO® IDEAS: Polaroid OneStep SX-70 Camera for photography aficionados and LEGO builders everywhere!

Billund – December 15, 2023: The LEGO Group and Polaroid has today unveiled the new LEGO® IDEAS: Polaroid OneStep SX-70 Camera. Originally conceived by LEGO fan Marc a.k.a. Minibrick Productions (@minibrickYT), bringing Polaroid’s iconic camera to life in LEGO brick form.

Launching January 1st, 2024, the LEGO IDEAS: Polaroid OneStep SX-70 Camera set brings a true icon of photography to the LEGO IDEAS range and is the 53rd product from the fan-sourced platform.

The model is made up of 516 pieces and includes many of the design features that made the original OneStep Camera so popular amongst fans, captured in a unique display model with functional features. Also included alongside the camera is a buildable Polaroid Time-Zero Land Film pack and three LEGO Polaroid illustrated ‘photos’.

The camera features a working viewfinder, the iconic Colour Spectrum, exposure compensation dial and a shutter button so you even can load and eject the illustrated photos. Also included is an opening film door to load LEGO Polaroid Photos in.

Talking about his inspiration for the design, Marc a.k.a. Minibrick Productions said: “The OneStep took a little over a month from design to completion. I actually started designing it while on vacation in France since I couldn’t wait to build it […] I’ve always loved the design of the Polaroid OneStep. It’s incredibly iconic and shows up everywhere!”

LEGO Ideas Polaroid OneStep SX-70 Camera Vintage Model Kit for Adults to Build, Collectible Set with Authentic Details, Creative Activity, Photography Gifts for Men, Women, Him,…

 

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